It was back in 1939, a time of great change, when, in addition to the Balilla, the first laws governing sales were passed, creating the category of special end-of-season sales. Over time, laws have been enacted, and now it’s standard knowledge that there are sales every winter and summer! The world of e-commerce is obviously different from the world of brick-and-mortar stores that stock items, especially since many types of items are non-fashionable and non-seasonal; not all e-commerce sites offer these types of sales.
But why not make the cold winter warm with some sparkling Winter Sale, a warm cuddle for all visitors during these cold months.

PERIOD: January
The official period varies from year to year and from region to region. However, it essentially runs from the very beginning of January for approximately 30 days of the month.

TYPE OF DISCOUNTS: Very variable discounts.
Discounts are evaluated for each season.

We were back in 1939, a period of great changes, where in addition to the Balillas, the first laws on sales were created, creating the category of extraordinary sales for the end of the season. Over time, the laws have followed one another and now the standard is to know that every year in winter and summer there are sales! The world of Ecommerce is obviously different from the world of the physical store that keeps stock, moreover being many types of non-fashion and non-seasonal objects; Not all e-commerce sites are dedicated to this type of sale.
But why not make the summer more sparkling. Time to surf the sea and on the internet; or time to explore mountains or discount peaks. Let’s have fun in the summer with lots of interesting discounts.

PERIOD: Month of July
The official period always changes from year to year and from region to region. But it is practically from the very beginning of July for about 30 days of the month.

TYPE OF DISCOUNTS: Very variable discounts.
Discounts are evaluated for each season.

Now known as the week of super discounts. This day has always been dedicated to consumerism! It is the day that follows the Thanksgiving holiday (the fourth Thursday of November) in the United States and which for years has been considered as the opening day of the Christmas sales. Because, considered black, it is not very clear: some understand black as road traffic. black since in Philadelphia it was only 1 day at super discounts and then everyone moved to the shops; others are more positive, where the color black was used in the registers to mark gains (compared to losses in red). The fact is that it is the day/week where you spend! Hopefully a little less.

PERIOD: Last Week of November (which includes the historic Friday)
The peak of the discounts is obviously the last Friday of November, but the Store understands that people do not always have the time and the possibility of click days and therefore the discounts will be with the same percentage for a whole week.

DISCOUNT TYPE: All products will be discounted. Discounts may vary greatly between categories and themes.
The philosophy is held that all products should be on sale, and not just those of specific interest.

Before Black Friday, imported from America, the real discounts began in December, to facilitate Christmas gifts. In modern times, with the November discounts, these benefits have been lost a bit. However, we try to maintain offers and benefits even for those who buy for gifts only in December.

PERIOD: First half of December
There is no specific period, obviously it is before Christmas.

TYPE OF DISCOUNTS: Discounts with a view to offers for Christmas gifts.
Very varied discounts.

School is a small but important community for children and adolescents. School supplies are often simple and basic, making the return to school boring and sad. Let’s make everything more fun, cool, and colorful! It’s better to return to school in style, with useful, but much more attractive, school supplies! And let’s not forget parents returning to the office! They too want a little color and vibrancy on their desks.

PERIOD: End of August – all of September
The discounts are presented for the end of August, a period in which many return, and throughout the month of September, for the purchase of necessary and accompanying tools.

TYPE OF DISCOUNTS: Discounts on the main products related to school and the office. Discounts vary by type of product.
Products that can be used for the school life of children/adolescents, for university students and for the office/work.

LuccaFan has always had a link with the comics fair of the city of Lucca; And even if the store is not present at the fair, it will apply fair discounts during the days of the fair!

PERIOD: 5 days around the weekend of the Saints (November 1st)
The Lucca Comics & Games fair in Lucca always takes place 5 days in the long weekend of the Saints, the days vary each year though. The period will be the individual days of the fair.

TYPE OF DISCOUNTS: Discounts on most of the Store’s products
The discounts will be generalized, not particularly high as the large discount periods could be.

The discount period of November 11 is a discount anniversary born in China. Initially created in 1993 by some university students from Nanjing (China) who wanted to create a holiday for lonely people (as opposed to Valentine’s Day), it later became an anniversary for personal purchases. The Store celebrates this period of discounts with the theme “Solitaire in the Night”, people who could very well be super heroes who just have a few problems to create fixed relationships (considering their job of saving the world)! All solitaire players could or are heroes hidden in the light of day, and therefore discount for them too!

PERIOD: Only on 11 NOVEMBER or on the weekend close to this date
We try to give a few days of availability of discounts so as not to force a click day.

TYPE OF DISCOUNTS: Discounts strictly of 11% on all those products that could be useful to Singles
If the theme is 1, this number must also recur on discounts. In addition, the categories that will have discounts will be very varied, since it will be evaluated in a “subjective” way objects useful to Singles.

If you promote the discount day for singles 11-11 (from China), you must also participate in the discount day for couples! Born as an additional discount day, to help small sellers who did not compete with the giants who sold 11-11, this day as opposed to 11-11 celebrates couples and is proposed by smaller sellers. So let’s celebrate all couples (even the numerical ones)!

PERIOD: Only on December 12th or on the weekend close to this date
We try to give a few days of availability of discounts so as not to force a click day.

TYPE OF DISCOUNTS: Discounts designed for couples, therefore linked to the purchase of 2 products or typical products for home and family. The type of discounts is really very wide.
Celebrating couples is not easy, because this holiday does not celebrate love and gifts related to feelings; but the living of a couple, the life of cohabitation or family. For this reason, all discounts will be “subjective” and linked to the concept of buying for 2 people.